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Why Does the Market Keep Going Up5/28/2026 Why Does the Market Keep Going Up?Someone asked me recently: “How can the stock market just keep going up and up?” One reason is that modern governments and financial systems are creating permanent investment flows into the market. A good example is the new U.S. "Kids Accounts” program. Under the program, newborn children receive $1,000 investment accounts seeded by the U.S. government and tied to stock market investments. Think about the scale of that. Roughly 10,000 babies are born every day in the United States. Multiply that by $1,000 per child, and you suddenly have millions of dollars flowing into the market every single day before parents even contribute additional money. That is a constant stream of new liquidity entering equities. Now, in the grand scheme of the U.S. market, a few billion dollars annually is not enough on its own to drive the entire market higher. But this program represents something much bigger happening globally:
Decades ago, investors had to actively choose to buy stocks. Today, money flows automatically into markets through retirement systems, ETFs, index funds, sovereign wealth funds, and government-linked investment programs. At the same time, governments increasingly want citizens financially tied to markets because rising markets support:
Add in major global trends like:
The result is a market structure very different from previous generations. Corrections will still happen. Volatility will still exist. But structurally, modern financial systems are increasingly designed around continuous capital inflows into equities. That may be one of the biggest reasons markets continue climbing over the long term.
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